Using LinkedIn for Small Business Marketing

LinkedIn is one of the best lead generating social media platforms. This is because it is often the one associated with being a social network for businesses and professionals. You could grow your business by having a great profile and a lot of the right activity. This article will explain the best practices to grow […]

Using Social Media At The Optimal Times

Your business’ social media results rest upon you being able to realise when the best time to post updates are. Simply posting when you like will do very little to gain online awareness for your brand. To make things more complicated, each social media platform has a different optimal time. However, this can work to […]

Surprise and Delight

Many big brands are now using ‘Surprise and Delight’ marketing tactics to build strong customer loyalty and attract new customers to their brands. No matter what size your business is, you can employ similar tactics to achieve great results to aid the growth of your business. Find out how you can surprise and delight your […]

Leveraging YouTube

Videos can be one of the most powerful marketing tools you can utilise in your online marketing campaigns. Research has shown videos have a higher engagement than other media types and, with YouTube being owned by Google, your videos have the opportunity to rank highly on search engine results. Learn more about how to design […]