Split Testing Landing Pages
Your landing pages are an important part of the inbound marketing process. They act as an information gathering tool; collecting names, email addresses and other details from your website visitors. These details can then be used in further online marketing campaigns for closing deals with potential customers. Yet, like many aspects of online marketing, you […]
Email Marketing Laws
Email is one of the best marketing avenues for your business. When looking at online purchasing paths, email marketing is the third best performing sales channel when the consumer has already interacted with the brand. In 2013, over 838 billion emails were sent. Not all of these emails conformed to regional or international digital marketing […]
Automating Social Media
Social media is a powerful marketing tool for increasing the awareness of your brand. It is not however, one of the best online sales avenues. That is why some businesses don’t place that much effort into their social media updates and instead automate their entire output. This has caused some problems in the past. Tesco, […]
Online Subscription Business
Today’s consumer is changing their behaviour. They are no longer purchasing products and services in the same way they used to and this could be very stressful for you and your business. However, there is an opportunity available, one that could be more beneficial to you than trying to change the purchasing behaviours of customers: […]