The Lead Generation Path
Selling online is not as simple as it was even just a few years ago. Today, thanks to the growth of the Internet, customers have a huge variety of choice when it comes to product suppliers. This has made it harder for your customers to make a purchasing decision. Sometimes your customers will have to […]
Split Testing Landing Pages
Your landing pages are an important part of the inbound marketing process. They act as an information gathering tool; collecting names, email addresses and other details from your website visitors. These details can then be used in further online marketing campaigns for closing deals with potential customers. Yet, like many aspects of online marketing, you […]
Conversion Rate Optimisation Myths
Conversion Rate Optimisation (CRO) is the method of using statistics and analytics to determine how you can optimise your website to encourage desired visitor behaviour. This behaviour can range from clicking through to accept an offer to sharing content with peers. Often, the recommendations from professionals are very simple; like the changing of the colour […]
Lead Generation Strategy
Your business cannot be successful unless you are actively attempting to generate leads and qualify them for customer acquisition. There are many different types of online lead generation tactics that you can implement fairly effectively. Here is a list of some of the most effective ways you can generate those leads online. 1. Website […]