When a Client Portal Makes Sense for Your Firm
A client portal is a secure, private online workspace where clients log in to see project updates, share documents, manage invoices and communicate. It’s worthwhile when those activities create repeated administration, missed approvals or confusion about what happens next. For a small business with straightforward engagements, email and shared folders may be enough. Start with […]
Recurring Revenue from your Expertise
The internet has changed how businesses communicate with their target audiences, potential and former customers. No longer are these groups responding to highly promotional media that is designed to only sell. Instead, they are looking for content that educates and entertains. By creating content that matches these expectations of your audience, you can accelerate the […]
The Inbound Marketing Funnel
The inbound marketing funnel is the process your customers go through when they find you and your products online. Unlike with other marketing processes in the physical world, there are many different elements and avenues your customers can take. This can cause several problems for your marketing team and business. However, by understanding the inbound […]
Affiliate Marketing
Affiliate marketing is the process of having other online sites and businesses advertise your products / services. It is one of the best ways to generate additional sales for your business. The biggest advantages of the scheme is that you only pay your affiliates when they have successful referred a customer. Therefore, you can make […]